REGIONAL PROGRAMMES : MIDDLE EAST (All non-expo marketing engagements)

REGIONAL PROGRAMMES : MIDDLE EAST (Expo Only)

The World Food Istanbul is the largest food and packaging exhibition in Turkey, featuring over 370 exhibitors every year. This event brings together local and international producers and brands and in 2023, 835 exhibitors from Turkey and 78 international exhibitors participated for the World Food Istanbul.

Turkey is a big market for Malaysian palm oil and has the potential to absorb more especially on downstream sector such as margarine which is used as a substitute for butter and vegetable fats for industrial usage.

MPOC Egypt will organize a side program called the "Malaysian Palm Oil Vendor Development Forum on December 2, 2024". The project is scheduled with MPOC's participation in Food Africa 2024.

Food Africa, the 9th International Trade Exhibition for Food & Beverages, has established itself as a premier event for industry professionals to discover the vast business opportunities in Egypt, Africa, and the MENA region.

MPOC will organize two sessions in Istanbul and İzmir, focusing on the bakery industry. These events will feature seminars and live baking demonstrations to showcase the benefits of Malaysian Palm Oil (MPO) in bakery applications. Participants will gain insights into how palm-based fats can improve efficiency and enhance the quality of bakery products, addressing the growing demand for palm-based industrial fats in Turkey’s fats and oils sector.

Gulfood 2025, scheduled for February 2025 in Dubai, UAE, is one of the world’s largest and most influential food and beverage trade exhibitions. The event brings together global producers, suppliers, and distributors to showcase the latest innovations in food products, ingredients, beverages, and foodservice solutions. With a strong focus on global trends, sustainability, and innovation, Gulfood provides a vital platform for networking, sourcing, and business growth. Attracting thousands of professionals from around the world, this prestigious event offers unmatched opportunities for companies to expand their market presence and engage with key industry leaders in the food sector.

The Promotion of Palm-Based Bakery Fats event in Turkey aims to highlight the versatility and benefits of Malaysian palm-based specialty fats in the food processing, bakery, and confectionery industries. Featuring expert presentations and technical insights, the event will showcase the quality, sustainability, and cost-effectiveness of these products. Participants will have the opportunity to connect with key industry stakeholders, explore collaboration prospects, and discover market opportunities in these rapidly expanding sectors. This initiative seeks to strengthen trade ties, raise awareness of Malaysian palm-based specialty fats, and support their adoption across diverse food

MPOC, in collaboration with the Association for Cosmetics & Personal Care Products and Cleaning Products Industry (KTSD), will organize a half-day seminar alongside the Beauty Istanbul Fair. The program will feature a technical presentation on the advantages of palm-based oleochemicals in the beauty and personal care industry. Malaysian co-exhibitors will also participate, highlighting the opportunities in Turkey's growing vegetable-based oleochemicals market, which surpassed USD 1 billion in 2023.

BeautyIstanbul is an international B2B cosmetics exhibition, recognised as one of the largest in the Eurasian region and globally. The event connects manufacturers, brand owners, and suppliers with buyers worldwide, including importers, distributors, retailers, department stores, pharmacy and supermarket chains, online platforms, and producers.

The Saudi Food Show 2025, set to take place in Riyadh, Saudi Arabia, is a leading food and beverage exhibition in the Middle East. This event gathers global producers, suppliers, and distributors to showcase a wide range of food products, ingredients, beverages, and foodservice innovations. With a focus on industry trends, sustainability, and market growth, the Saudi Food Show provides an excellent platform for networking, sourcing, and expanding business opportunities. Attracting key professionals from across the region and beyond, the event offers participants the chance to engage with industry leaders and explore the rapidly growing food market in Saudi Arabia.