Turkey is a big market for Malaysian palm oil and has the potential to absorb more especially on downstream sector such as margarine which is used as a substitute for butter and vegetable fats for industrial usage. There is great potential for these products and demand will be driven by the high population, increasing incomes and a change in consumer preferences which supports the increase in demand for these products. Seminar & BizMatch will focus on promoting palm oil usage in margarine and industrial fats sector.