In recent years, the concept of “the humanisation of pets” has gained significant traction, with pet owners increasingly treating their animals as equal members of the family. Just as we strive to provide the best for our loved ones and ourselves, this mindset extends to our furry and non-furry companions. This shift is reflected in growing demand for high-quality pet nutrition, characterised by fresh, clean-label, and natural foods with minimal artificial ingredients and fillers. Additionally, pet owners are increasingly incorporating dietary supplements into their pets’ diets, seeking the same functional health benefits these ingredients provide for humans.
The global pet care market, valued at approximately USD302.89 billion in 2023, is projected to reach around USD597.51 billion by 2033, growing at a compound annual growth rate (CAGR) of 7.03% from 2024 to 2033. This growth is driven by increasing pet ownership, rising disposable incomes, and an amplified focus on pet health and wellness. The market spans diverse segments, including pet food, grooming products, veterinary care and other services.
In the United States, the pet care market surged to USD89.05 billion in 2023 and is anticipated to expand to approximately USD176.92 billion by 2033, reflecting a CAGR of 7.10% from 2024 to 2033. North America, which held a 42% share of the global pet care market in 2023, boasts one of the world’s highest rates of pet ownership. The region’s economic stability and high disposable income contribute significantly to its drives a preference for premium pet care products.
North American consumers often prioritise high-quality pet food, toys and accessories, underscoring their commitment to their pets’ well-being. This investment in specialised products fuels market growth. Additionally, supportive government policies and stringent animal welfare regulations enhance pet care standards, fostering an environment conducive to market expansion.
Meanwhile, Asia Pacific is expected to be the fastest-growing market for pet care products over the forecast period. Rising disposable incomes, a growing middle class, and heightened awareness of pet health and nutrition are driving this growth. Countries like China, Japan, and India are witnessing a surge in pet ownership, creating demand for a diverse range of pet care products and services. However, in many Asian countries, traditional practices of feeding pets human food – such as white rice, dairy products, fish, chicken, and peanut butter – may pose challenges to the adoption of specialised pet food.
In 2023, pet food products held a significant 55% share of the global pet care market. Increasing awareness of the importance of providing balanced and nutritious diets for pets has driven demand for high-quality pet food. Innovations such as organic, natural, and grain-free options have further solidified this segment’s dominance.
One supplement gaining recognition for its potential benefits in animal nutrition is palm tocotrienols, a form of vitamin E derived from palm oil. These compounds, are renowned for their potent antioxidant properties. When incorporated into animal diets, palm tocotrienols can help reduce oxidative stress, enhancing immune function and overall health while lowering the risk of diseases associated with oxidative damage.
Studies indicated that adding tocotrienols to animal feed can improve growth rates and feed efficiency. In livestock, they enhance meat quality by extending the shelf life and improving nutritional value. Their antioxidant properties help maintain freshness and prevent lipid peroxidation, which can lead to spoilage. Furthermore, tocotrienols strengthen the immune systems of animals, making them more resilient to infections and diseases – a critical advantage in intensive farming operations.
For cattle, sheep and pigs, tocotrienols improve growth rates, feed conversion ratios, and meat quality while supporting overall health in high-density farming environments. In fish farming, tocotrienols contribute to better growth, enhanced feed efficiency, and improved fish health, leading to higher yields and superior-quality produce.
Tocotrienols also support nervous system health, improving behaviour and stress management, which contributes to animal well-being. In poultry, they enhance egg production, improve egg quality, and promote the health and growth of the birds.
Palm tocotrienols represent a promising addition to animal nutrition, offering benefits ranging from improved growth and immune function to superior meat quality and reproductive health. As research continues to unveil their potential, the incorporation of tocotrienols into animal diets is set to become more widespread, contributing to healthier and more productive livestock and poultry. The humanisation of pets compels us to seek the best for our companions, and the inclusion of palm tocotrienols in their diets is a meaningful step toward achieving that goal.
Prepared by Nursabrina Hayat
