The Malaysian Palm Oil Council (MPOC) is pleased to announce its successful collaboration with Les’ Copaque Production Sdn Bhd, the renowned animation studio behind the popular Upin & Ipin series. The special episode focusing on ‘minyak sawit’ (palm oil) has garnered tremendous attention, surpassing 6 million views within just nine days of its release on YouTube.
This episode, aimed at educating young viewers and their families about the benefits and sustainability of Malaysian palm oil, has struck a chord with audiences both domestically and internationally. The engaging storyline, coupled with beloved characters, has made complex topics accessible and entertaining.
Tuan Haji Burhanuddin Md Radzi, Managing Director of Les’ Copaque Production, said that they are thrilled with the overwhelming response to the Upin & Ipin episode on palm oil. “Our goal was to create an educational yet entertaining piece that resonates with our audience. The collaboration with MPOC allowed us to highlight the importance of sustainable palm oil practices in a way that is engaging for children and their families,” he added.
Commenting on the partnership with Les’ Copaque Production, Belvinder Sron, CEO of MPOC said, “The partnership with Les Copaque Production has been incredibly rewarding. The impressive viewership numbers reflect the episode’s success in raising awareness about Malaysian palm oil’s sustainable practices. We believe this collaboration marks a significant step in educating the public about the environmental and economic benefits of our industry.”
This collaboration aligns with MPOC’s ongoing efforts to promote sustainable palm oil and educate consumers about its positive impacts. By leveraging the popularity of Upin & Ipin, MPOC has effectively reached a wider audience, fostering a deeper understanding and appreciation for Malaysia’s palm oil sector.
MPOC and Les’ Copaque Production look forward to future collaborations to continue spreading important messages through innovative and engaging media.
About Malaysian Palm Oil Council (MPOC)
The Malaysian Palm Oil Council (MPOC) is dedicated to promoting Malaysia as a global leader in certified sustainable palm oil. MPOC focuses on positioning Malaysian palm oil as a healthy, sustainable, and ethical choice for consumers worldwide by engaging with stakeholders, improving market access, and promoting the MSPO certification.
MPOC has a network of regional offices in various international locations and plays a crucial role in expanding Malaysia’s palm oil industry by identifying and capitalising on market trends. The palm oil sector is a significant pillar of the Malaysian economy, contributing RM 105 billion in export earnings in 2023, making up 23% of the world’s palm oil production and 30% of total palm oil exports.
For more information on MPOC and Malaysian palm oil, visit www.mpoc.org.my
About Les Copaque Production Sdn Bhd
Les Copaque Production is a leading Malaysian animation studio, best known for creating the Upin & Ipin series. The company is committed to producing high-quality content that entertains and educates audiences of all ages.
For more information on Les’ Copaque Sdn Bhd and Upin & Ipin, visit www.lescopaque.com