Contact Us Through :
Contact Us Through :
Contact Us Through :
We reach consumers where they already are. Global broadcast, regional social campaigns, trusted publications, home kitchens, school apps, and the tourist guides who walk visitors through Malaysian rainforests.
Consumer trust is not won in industry press releases. It is won in the newsroom of CNN, the pages of The Edge, the morning drive slot on BFM, the Saturday cartoons that families watch at home, the school tablet a seven-year-old uses to learn, and the guided tour a visitor takes through Carey Island.
This pillar brings four things together: global media partnerships, regional social media campaigns in our priority markets, consumer programmes that reach families and tourists, and MPOC's own publications.
Eight strategic partnerships for 2026. The media brands consumers already trust, telling Malaysia's palm oil story in their own voice.
Positioned for EU and APAC audiences. In 2025, CNN delivered 381 million television impressions across APAC and EMEA plus 1.25 million digital impressions. Strong platform for broad awareness and event-led amplification.
Engages policymakers, senior business leaders, and opinion shapers across Europe and advanced economies. 2025 campaign delivered 964,000 Economist.com impressions with a 76% engagement rate.
Science-led storytelling on sustainability and biodiversity for educated, environmentally conscious audiences across APAC.
Global market access angle. Reuters delivers credible business and trade coverage into newsrooms worldwide.
Strong credibility and mass reach in India across English and key regional languages. Sustained, high-impact consumer education in MPOC's largest single market.
Pan-Asian food and lifestyle network covering India and APAC. Cooking content showcasing palm oil as the oil of Asian cuisine.
Branded content series across Malaysia's top business weekly. Reaches Malaysian industry, investors, and government stakeholders.
Podcast and radio series across Malaysia's leading business station. Covers sustainability, health, and the economics of Malaysian palm oil for an APAC business audience.
Four markets. Four tailored digital campaigns. Each one built around local concerns, local platforms, and local misinformation.
Health and nutrition-led messaging across Instagram, Facebook, and YouTube. Counters "No Palm Oil" misinformation with science-based, video-led content. Instagram Reels is the primary engagement driver.
Arabic-language social campaign anchored by MPOC's MENA office. Addresses regional nutrition narratives and positions Malaysian palm oil in the Egyptian food market.
Türkiye is the gateway to Balkans and Central Asia. The social campaign runs in Turkish, addresses the local food industry narrative, and supports the regional trade push.
Mandarin-language campaign across Chinese platforms. Focuses on food applications, downstream use cases, and sustainability messaging for Chinese manufacturers and consumers.
Work that happens outside a newsroom. In classrooms, kitchens, rainforests, and school apps.
Malaysia's most-watched animated series. The MPOC collaboration has passed 140 million cumulative views, reaching families and younger audiences across Southeast Asia and beyond. Culturally embedded IP with mass consumer resonance.
Global Amplification of Visual Assets. Scales proven visual content across global digital platforms. 2025: 22M reach, 11.9M engagements, 27.4M video views, 283K link clicks.
KL city centre and surrounding cultural districts expected to see 12 to 15 million visitor movements across 2026. MPOC activations translate palm oil into culture, visuals, and everyday relevance for tourists and urban audiences.
Malaysia's largest education app. MPOC partners to deliver palm oil content to students aged 7 to 17 across the country.
Palm Oil Experience Centre at Carey Island plus Know Your Palm Oil field tours. Direct physical engagement with visitors who see the plantation, mill, and refinery for themselves.
Certified Tour Guide programme on palm oil and sustainability. 400+ tourist guides trained across Selangor, Sarawak, and Sabah. Every visitor to Malaysian rainforest tourism gets the real story of palm oil.
When the story needs to be told on our terms, we publish it ourselves.
MPOC's market intelligence brand. Supply-demand analysis, trade flows, price trends, and policy updates for global palm oil traders and buyers.
MPOC's sustainability storytelling platform. Smallholder profiles, certification stories, conservation partnerships, and the people behind Malaysian palm oil.
Digital culinary project with Malaysian chefs creating signature recipes built around Malaysian palm oil. Reaches home cooks and food influencers.
Not in a boardroom. In the places where consumers, students, and visitors actually live.
Back to How We Do It Next: Health & Nutrition →
