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MPOC connects Malaysian Palm Oil to consumers in more meaningful ways, through trusted voices, everyday education, and experiences that bring the story to life.
Consumer trust comes from where people actually pay attention. A CNN feature. A story in The Edge. A BFM segment on the morning drive. The cartoons families watch on a Saturday. A school tablet that a seven-year-old learns from. The guided tour a visitor takes through Carey Island. That’s where the work happens, not in industry press releases.
This initiative pulls four things together: global media partnerships, regional social media campaigns in our priority markets, consumer programmes for families and tourists, as well as MPOC’s own publications.
Eight strategic partnerships for 2026. The media brands consumers already trust, telling Malaysia's palm oil story in their own voice.
A 2025 campaign, positioned for EU and APAC audiences, delivered 381 million television impressions across APAC and EMEA as well as 1.25 million digital impressions. The collaboration proved to be a strong platform for mass awareness and event-led amplification.
Policymakers, senior business leaders, as well as opinion shapers across Europe and advanced economies were engaged through a 2025 campaign which delivered 964,000 Economist.com impressions, with a 76% engagement rate.
Culinary content positioning palm oil as the definitive choice for Asian cuisine was produced with the premier Pan-Asian food and lifestyle network in India and APAC.
Branded content series across Malaysia's top business weekly, reaching Malaysian industry, investors, and government stakeholders.
An insight-led podcast and radio series on Malaysia’s premier business station, exploring the sustainability, health, and economic impact of palm oil for an APAC audience.
Four markets. Four tailored digital campaigns. Each one built around local concerns, local platforms, and local contexts.
Health and nutrition-led messaging across Instagram, Facebook, and YouTube. Counters "No Palm Oil" misinformation with science-based, video-led content.
Arabic-language social campaign anchored by MPOC's MENA office. Addresses regional nutrition narratives and positions Malaysian palm oil in the Egyptian food market.
Türkiye is the gateway to Balkans and Central Asia. The social campaign runs in Turkish, addresses the local food industry narrative, and supports the regional trade push.
Mandarin-language campaign across Chinese platforms. Focuses on food applications, downstream use cases, and sustainability messaging for Chinese manufacturers and consumers.
English and Swahili-language campaign across Meta, TikTok, and YouTube, anchored by MPOC’s Kenya office. Focuses on health-conscious lifestyles, Vitamin E tocotrienols positioning, and local cooking applications, with cultural timing for Ramadan, Christmas, and African school holidays.
Engagement beyond the newsroom. Spanning classrooms, kitchens, and rainforests to digital learning platforms.
The collaboration with Malaysia's beloved animated series continues for the third year, passing 140 million cumulative views, reaching families and younger audiences across Southeast Asia and beyond. A familiar, family-friendly brand partnership that helps Malaysian palm oil connect with everyday audiences.
Engaged global audiences through high-impact digital content. In 2025, the campaign reached 22 million people, sparking 11.9 million interactions, 27.4 million video views, and 283,000 clicks.
KL city centre and surrounding cultural districts expected to see 12 to 15 million visitor movements across 2026. MPOC activations translate palm oil into culture, visuals, and everyday relevance for tourists and urban audiences.
MPOC partners Pandai to deliver palm oil content to students aged 7 to 17 across the country.
The CTRE programme highlights the connection between palm oil and sustainability. More than 400 tourist guides have been trained across the states of Selangor, Sarawak, and Sabah, helping rainforest tourism participants discover the real story of sustainable Malaysian Palm Oil.
When the story needs to be told on our terms, we publish it ourselves.
The premier market intelligence platform from MPOC. Providing critical insights into supply-demand, trade flows, and policy shifts for global palm oil buyers and traders.
The home of MPOC’s sustainability stories. Featuring smallholder spotlights, MSPO certification success, conservation efforts, and the human side of sustainable Malaysian Palm Oil.
Not in a boardroom. In the places where consumers, students, and visitors actually live.
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