Contact Us Through :
Contact Us Through :
Contact Us Through :
We reach consumers where they already are. Global broadcast, regional social campaigns, trusted publications, home kitchens, school apps, and the tourist guides who walk visitors through Malaysian rainforests.
Consumer trust comes from where people actually pay attention. A CNN feature. A story in The Edge. A BFM segment on the morning drive. The cartoons families watch on a Saturday. A school tablet that a seven-year-old learns from. The guided tour a visitor takes through Carey Island. That’s where the work happens, not in industry press releases.
This initiative pulls four things together: global media partnerships, regional social media campaigns in our priority markets, consumer programmes for families and tourists, and MPOC’s own publications.
Eight strategic partnerships for 2026. The media brands consumers already trust, telling Malaysia's palm oil story in their own voice.
Positioned for EU and APAC audiences. In 2025, CNN delivered 381 million television impressions across APAC and EMEA plus 1.25 million digital impressions. Strong platform for broad awareness and event-led amplification.
Engages policymakers, senior business leaders, and opinion shapers across Europe and advanced economies. 2025 campaign delivered 964,000 Economist.com impressions with a 76% engagement rate.
Pan-Asian food and lifestyle network covering India and APAC. Cooking content showcasing palm oil as the oil of Asian cuisine.
Branded content series across Malaysia's top business weekly. Reaches Malaysian industry, investors, and government stakeholders.
Podcast and radio series across Malaysia's leading business station. Covers sustainability, health, and the economics of Malaysian palm oil for an APAC business audience.
Four markets. Four tailored digital campaigns. Each one built around local concerns, local platforms, and local misinformation.
Health and nutrition-led messaging across Instagram, Facebook, and YouTube. Counters "No Palm Oil" misinformation with science-based, video-led content.
Arabic-language social campaign anchored by MPOC's MENA office. Addresses regional nutrition narratives and positions Malaysian palm oil in the Egyptian food market.
Türkiye is the gateway to Balkans and Central Asia. The social campaign runs in Turkish, addresses the local food industry narrative, and supports the regional trade push.
Mandarin-language campaign across Chinese platforms. Focuses on food applications, downstream use cases, and sustainability messaging for Chinese manufacturers and consumers.
English and Swahili-language campaign across Meta, TikTok, and YouTube, anchored by MPOC’s Kenya office. Focuses on health-conscious lifestyles, Vitamin E tocotrienols positioning, and local cooking applications, with cultural timing for Ramadan, Christmas, and African school holidays.
Work that happens outside a newsroom. In classrooms, kitchens, rainforests, and school apps.
Malaysia's beloved animated series. The MPOC collaboration has passed 140 million cumulative views, reaching families and younger audiences across Southeast Asia and beyond. Culturally embedded IP with mass consumer resonance.
Global Amplification of Visual Assets. Scales proven visual content across global digital platforms. 2025: 22M reach, 11.9M engagements, 27.4M video views, 283K link clicks.
KL city centre and surrounding cultural districts expected to see 12 to 15 million visitor movements across 2026. MPOC activations translate palm oil into culture, visuals, and everyday relevance for tourists and urban audiences.
MPOC partners Pandai to deliver palm oil content to students aged 7 to 17 across the country.
Certified Tour Guide programme on palm oil and sustainability. 400+ tourist guides trained across Selangor, Sarawak, and Sabah. Every visitor to Malaysian rainforest tourism gets the real story of palm oil.
When the story needs to be told on our terms, we publish it ourselves.
MPOC's market intelligence brand. Supply-demand analysis, trade flows, price trends, and policy updates for global palm oil traders and buyers.
MPOC's sustainability storytelling platform. Smallholder profiles, certification stories, conservation partnerships, and the people behind Malaysian palm oil.
Not in a boardroom. In the places where consumers, students, and visitors actually live.
Back to How We Do It Next: Health & Nutrition →
