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MPOC, in collaboration with the Association for Cosmetics & Personal Care Products and Cleaning Products Industry (KTSD), will organize a half-day seminar alongside the Beauty Istanbul Fair. The program will feature a technical presentation on the advantages of palm-based oleochemicals in the beauty and personal care industry. Malaysian co-exhibitors will also participate, highlighting the opportunities in Turkey's growing vegetable-based oleochemicals market, which surpassed USD 1 billion in 2023.

BeautyIstanbul is an international B2B cosmetics exhibition, recognised as one of the largest in the Eurasian region and globally. The event connects manufacturers, brand owners, and suppliers with buyers worldwide, including importers, distributors, retailers, department stores, pharmacy and supermarket chains, online platforms, and producers.