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The DECEPTIVE ‘Palm Oil Free’ Label: A Closer Look

May 13, 2024
The DECEPTIVE 'Palm Oil Free' Label: A Closer Look
Photo Credit: Mpoc , Nst

The recent detection of products labeled “Palm Oil Free” has stirred controversy, prompting legal and nutritional scrutiny.

The Malaysian Palm Oil Council (MPOC) has strongly opposed the use of “Palm Oil Free” labels on products, citing legal justification under Malaysian law. The government has issued warnings against such discriminatory labeling, with potential fines of up to RM250,000 for offenders.

Plantation and Commodities Minister Datuk Seri Johari Abdul Ghani warned that labeling products as “Palm Oil Free” flouts the law under the Trade Descriptions Act 2011.

This crackdown comes amidst a global trend where companies market their products as “Palm Oil Free,” purportedly to appeal to health and environmental concerns.

The ubiquitous presence of the “Palm Oil Free” label on various imported food products may seem like a noble gesture aimed at protecting consumers’ health and the environment. However, a deeper examination reveals a more sinister truth behind this marketing strategy.

At its core, the “Palm Oil Free” label is a commercial tactic designed to disrupt a stagnant market by capitalizing on consumers’ growing concerns about the impact of palm oil production. Companies promote the removal of palm oil as a health and environmental benefit, yet often fail to disclose the alternative ingredients used, let alone their nutritional or environmental implications.

Critics say demonizing palm oil ignores its potential benefits, especially as an alternative to unhealthy fats. Contrary to popular belief, palm oil emerged in the 1980s as a promising substitute for hydrogenated and trans fats, which were deemed hazardous to health, leading to its widespread use in various industries. Scientifically, palm oil was a viable alternative, yet it became a casualty of lobbying efforts favoring other vegetable oils in the United States.

Moreover, accusations of palm oil’s environmental destructiveness are outdated. Many palm oil-producing countries have implemented sustainable practices, making certified sustainable palm oil readily available.

Modest progress has been seen in countries such as Italy, where the Department of Economic Development has deemed the use of a “Palm Oil Free” label illegal, and echoes similar sentiments at United States. The Ministry rightly argues that such labels should provide a tangible benefit to consumers, not be a marketing ploy. The emphasis on accurate and meaningful labels emphasizes the importance of providing consumers with transparent information to make informed choices.

Of course, although companies have the right to make material changes, claims of improvement must be backed up. However, research shows that in many cases palm oil removal with substitution materials does not enhance the nutritional or environmental impact of products.

The stance against “Palm Oil Free” labels considers them discriminatory and misleading. It’s time to uphold scientific accuracy, ensuring consumers are empowered to make informed choices.

After all, a “Palm Oil Free” label isn’t just about substitutes but it’s a misleading marketing strategy that undermines consumer confidence and perpetuates misinformation. It is time for transparency and accountability to prevail in the food industry, guiding consumers to truly worthwhile choices.

By: Kpost

Source : https://newswav.com

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