The Meet Downstream Players initiative in China and Hong Kong provides an excellent opportunity for Malaysian palm oil exporters to engage directly with key players in the beauty and cosmetics sectors. This program facilitates B2B networking, allowing participants to showcase the quality, sustainability, and versatility of Malaysian palm oil products to influential buyers and stakeholders. By fostering new partnerships and exploring business opportunities, the event aims to strengthen trade relations and expand the market presence of Malaysian palm oil in these thriving regions.