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MPOC LAUNCHES NEW LOGO, UNVEILS 5-YEAR ROADMAP

(From left : Tan Sri Datuk Dr Yusof Basiron, Datu' Dr Micheal Dosim Lun Ju, YAB Datuk Peter Chin Fah Kui, Datuk Seri Lee Oi Hian)

Kuala Lumpur, November 13, 2007 --- Datuk Peter Chin Fah Kui, Minister of Plantation Industries and Commodities Malaysia, launched the Malaysian Palm Oil Council’s (“MPOC”) new logo as part of the council’s five-year branding and marketing strategy to strengthen the global position of Malaysian palm oil and its products at a recent Malaysian Palm Oil Leadership Dinner.

According to Tan Sri Datuk Dr Yusof Basiron, Chief Executive Officer, MPOC, “Malaysian palm oil has an edge and needs to be positioned as the oil of the future with its many applications and health benefits. We aim to put Malaysian palm oil and its products on the world map and to enhance awareness of the various techno-advantages and its environmental sustainability.”

The new logo reflects a stylised oil palm tree in green and earthy red colours to represent a healthy environment and black to denote concern for biodiversity and the preservation of a cleaner world for tomorrow. The initials - MPOC - anchors the logo to form part of the total corporate signature.

At the dinner, Tan Sri Dr Yusof presented MPOC’s five-year (2008-2012) roadmap which addresses strategic goals and objectives for the Asia Pacific and European regions, as well as the tasks of the council’s science and environment, finance and human resources divisions.

Elaborating, Tan Sri Dr Yusof said that with economic growth fuelling a high demand for oils and fats, developing economies provide opportunities in new sectors which have yet to be exploited. For example, palm oil is the most competitive vegetable oil for producing biodiesel. However, in the European Union (“EU”), palm oil imports are increasingly facing image problems as consumer groups have a perception that palm oil is responsible for deforestation and threatens wildlife.

“In managing the sustainability debate, the MPOC has in place a three-pronged communications programme that defines its presence and credibility, heightens its commitment via targeted visits and events and shares messages on sustainability to reassure consumers on a global scale. In addition to moderating dialogue sessions with stakeholders and hosting familiarisation tours to Malaysian oil palm plantations, the council will participate in relevant trade shows, seminars, exhibitions, media campaigns, consumer programmes and palm oil trade awareness programmes.”

Tan Sri Dr Yusof added that, “in line with endorsing palm oil as a sustainable, environmentally-friendly and carbon dioxide-balanced product, Malaysian plantations will be surveyed on three principles, namely legitimacy, no deforestation and no orang utan or wildlife destruction.

“With the dawn of 2008 and as the five-year roadmap activities get underway, we are confident more visible improvements to the Malaysian palm oil industry will be seen and experienced in line with this new business strategy.”

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